Brewery Tourism

Calling All California Breweries

Let’s Put Your Brewery on the Map

From three-barrel nanos to household names, every California brewery has a story worth the drive. We’re a 501(c)(3) nonprofit on a mission to share them all, and we’d love to start with yours.

Brewery Sign Up Get Featured

Free and open to every licensed California brewery.

Start Here

Tap in before the doors open

Our first big program is a Digital Discovery Platform: an interactive map featuring every brewery in California, each with its own profile, history, photos and short films. The full website is still conditioning in the tank while we raise the funds to build it.

You don’t have to wait for the grand opening. Breweries can start working with California Brewery Tourism today, simply by connecting with us. Join the brewery list and you’ll be included on all of our future communications and updates. No cost, no catch, no keg deposit.

Step One · Takes 30 Seconds

Get your brewery on the list

This list is just for breweries. Sign up with the email where we can best reach yours, and we’ll keep you in the loop as the program takes shape:

  • Program updates as the statewide map comes together
  • First word on new ways to get your brewery featured
  • Launch news and everything in between

Get Featured Now

Here’s the fun part: your brewery can already be featured in our social media content. Send us a video tour and your story, and we’ll share them with craft beer fans across the state. The footage does double duty, too. We keep it on file for your brewery’s place on the website once we’ve raised the funding to complete our initial program.

  1. Film a 3–5 minute tour

    Walk us through your brewery the way you’d show a friend around. A phone and a steady hand are all you need. Be sure to show off:

    • The outside and your front door
    • Your public areas
    • The tasting room
    • Your brewing facilities
    • The beers you have on tap
    • Anything else that sets you apart

  2. Tell us your story

    We want to know what makes your brewery yours. Draft a short description (a few paragraphs is plenty) that covers any of these:

    • Your history and how it all began
    • Your culture and the people behind it
    • What makes you unique to your area
    • Your specialty brewing techniques
    • Your top featured beers

  3. Send it our way

    Email your video and your story to media@californiabrewerytourism.org. If the video is too big to attach, send us a share link from Google Drive, Dropbox or wherever you keep your files.

    New to the program? Ask for the Brewery Media Agreement in the same email. We need a signed copy on file before anything is posted.

Why Join In

A good pour for everyone

Your story, shared

We edit, brand and narrate your tour, then feature it on our social channels and, later, on the website. All at no cost to you.

Yours to share, too

Repost our finished cuts on your own website and social media, and keep using everything you send us however you like.

California wins

Every tour gives beer lovers one more reason to hit the road and discover the breweries in their own backyard.

Getting featured on social media is just the foam on top.

The full pour is still to come: a statewide map, a home for every brewery’s story, and plenty more on tap. Trust us, it only gets better from here.

Stay on tap

Whether or not you’re ready to film, connect with us so you never miss an update, a feature opportunity or a bit of good news.

Brewery Sign Up

Questions or media submissions? media@californiabrewerytourism.org

The fine print. Each brewery must have a signed and fully executed Brewery Media Agreement with California Brewery Tourism before any of its media content is posted. Under the Agreement, ownership of submitted media transfers to California Brewery Tourism; your brewery keeps its name, logos and trademarks, along with a permanent, royalty-free license to keep using everything it submits. California Brewery Tourism has final editorial say over whether, when and how media is published.

Participation is voluntary, free of charge and open on the same terms to every licensed California brewery. Our content is educational; it is not paid advertising or an endorsement of any brewery or product. To request a copy of the Agreement, email media@californiabrewerytourism.org. If anything on this page differs from the Agreement, the Agreement controls.